Give them what they want: Retaining membership momentum

Without a doubt, the last two years has grown interest in private clubs nationwide. Clubs that, prior to covid, had been moving in the direction of attracting younger families and meeting the demands of local markets, reaped the benefit of this interest.

But let’s admit it. Those of us in membership roles at these successful clubs are ecstatic with the growth in membership (my club has seen a 45% increase in membership totals!), but also a little exhausted from the membership boom. A vacation is definitely in order.