Why Healing Yourself with Yoga Can Heal the World

Yogis of previous centuries weren’t as concerned about physical poses as they were about the lifestyle poses of the practice. At the heart of yoga is a complete system of physical, mental, and spiritual practices that, when practiced often, can lead to healthier, happier lives.

Digital Marketing Beyond Social Media

You simply cannot rely on other business platforms for your only marketing strategy. What would happen to your business if the entire social media universe imploded for a day or (gasp!) more? Here are some suggestions to successfully promote your business using digital marketing beyond social media.

8 Inexpensive Small Business Marketing Ideas

Small business owners have a plethora of tasks, duties and processes to manage within their business. Oftentimes, marketing falls to the wayside, usually due to a lack of time, a lack of understanding or a lack of funding. Marketing your small business doesn’t have to be time consuming, complicated or expensive! Here are eight great […]

Small Business Marketing: 6 nearly free strategies

As a business owner, we  get calls and emails nearly daily from salespeople trying to convince us to part ways with our limited marketing budgets. Marketing your small business or home-based business doesn’t have to be costly. With some hands-on work and DIY, you can pull off some impressive marketing results on your own and on your shoestring budget. Here are six strategies you can use in your small business marketing efforts that are nearly free.

Give them what they want: Retaining membership momentum

Without a doubt, the last two years has grown interest in private clubs nationwide. Clubs that, prior to covid, had been moving in the direction of attracting younger families and meeting the demands of local markets, reaped the benefit of this interest.

But let’s admit it. Those of us in membership roles at these successful clubs are ecstatic with the growth in membership (my club has seen a 45% increase in membership totals!), but also a little exhausted from the membership boom. A vacation is definitely in order.

What is branding & how to create a brand strategy

A ton has been written about business branding and brand strategy. It seems like everywhere you look, someone is offering to create a brand for your business. What is branding? And, how do you create a solid brand strategy? I’m going to ruffle some feathers here, but you need to hear this: no one can brand your business but you.

The Lucky Club

One of my favorite authors is Andy Andrews. He’s a great storyteller, and wrote “The Traveler’s Gift,” “The Noticer” and “The Butterfly Effect,” to name a few. A central theme in his stories is one simple concept: Your life matters. What you do today – or don’t do – has a direct impact on the world, much like ripples in a body of water. And the ripples three men and two horses made nearly 100 years ago has tidal waved into the Club we enjoy today.